Though somewhat similar to other carousel ads on other social media platforms, such as Facebook, the Pinterest Carousel ad allows advertisers to provide direct information to a landing page along with a distinct and unique title for each and every product graphic that is being marketed. Pinterest has given the marketing world a great new tool in the never ending conflict between consumer engagement and consumer overload. The multi-image strategy, one that requires nothing on the part of the consumer besides a quick click, is ideal for brands that want to impress on consumers the many facets and benefits of their product. Brands jumping on the Promoted Carousel bandwagon as of right now include General Mills cereals such as Cheerios, Toyota, Everlane, and the magazine Covergirl.

This revolutionary new advertising technique has been embraced by some of the biggest brand names around. Stunning the advertising and marketing world this past Thursday, the social media giant Pinterest unveiled their heavily researched and vetted Promoted Carousel ad technology that will empower any and all brand offerings to give the consumer up to five distinct and separate images at any time, on any device - desktop, laptop, or mobile.

Pinterest carousel ads